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Are you a little bit of a techno geek like me? Do you love the anticipation of getting your hands on the latest trend in technology? If you are then I bet you can’t wait for the newest Apple product to land (Yes, I am a diehard follower – sorry to all the Android lovers)

That’s why I was so excited to see the latest development in the diamond world, ALTR lab created diamonds. The idea that man can create a diamond absolutely blows my mind. It reminds me of the old cartoon The Jetsons, about a futuristic family who lived in the sky travelling around in hovercraft spaceships. Anything they wanted could be printed through a magic printing machine. Isn’t it funny how so many things from science fiction become reality?

Are lab created diamonds new?

While it might seem new, the concept of lab created diamonds has been around for over 60 years. It is just in recent years that they have perfected the art of crafting these stunning stones into gem-quality diamonds. But diamonds for personal use are just a small portion of what the future holds when it comes to creating diamonds. There are so many applications for having a transparent substance that is also incredibly strong. Can you imagine in the future having your iPhone glass face made up of diamond? No more replacing screens because you dropped your iPhone.  

Now, in the beginning, I was just as sceptical as the next person, I mean lab created diamonds? What changed my mind was a test given to me by the creators of these amazing diamonds. The creators placed 10 diamonds in front of me and asked me to separate them into mined vs created. I spent a great deal of time looking at each diamond, from the front, upside down and even in different lights. What I found though, was while I thought I could tell the difference between the two, the truth is I failed miserably. Considering I am a diamond expert and I look at diamonds every day, I found this quite shocking. The only way to tell the difference with a 10-x magnifying lens was by looking at the girdle where it is inscribed that it is a lab created diamond.

If you take the method of creation out of the picture ultimately what you are left is with a beautiful gem that sparkles brilliantly. I think deep down what everyone wants is to make their partner happy and give them the diamond they deserve and desire. In a perfect world, we could all afford to get the largest diamond possible for our partners. But in the real world, we all have expenses that we need to balance out. What I have seen over the last month with the clients I have shown the ALTR lab created diamonds to has been nothing short of amazing. Clients have been able to give their partners the diamond that will make their heart skip a beat.

While I know some of you are saying, it’s the thought that counts and your partner should be happy with whatever size their partner gives them. What I have come to see over the last 22 years and helping more than 6800 clients choose their engagement ring, is exactly 0% of them have come back in 6 months’ time and asked for a smaller diamond. Further, as we get older, we only want nicer and bigger things not smaller. So, the bigger diamond that you choose now, will undoubtedly last you longer, before you start thinking of upgrading.

I strongly believe in the power of storytelling through jewellery. Whenever I ask someone to tell me the story of how they were proposed to, they can often recant in detail where they were and what their partner said. Never have I heard them say, they proposed to me with a 1ct F VS diamond engagement ring. For me, the sentiment and story behind the giving of a diamond is the same with a created diamond as it is for a mined diamond. What is important is that you have chosen it for your partner and that he plans a romantic proposal, in a way that his partner wants to receive it.

What has been the most appealing thing about Lab Created Diamonds?

I would say for most of the clients I have served, the size is one of the most contributing factors. I mean who doesn’t love a bit of extra bling. When I got engaged 17 years ago, the average size of a diamond engagement ring was a half a carat. Today the most popular diamond size that we sell is a one-carat diamond. Even now we are starting to see that size increase with some brides looking at the 1.10ct – 1.20ct diamond sizes. So, my usual advice to the guys out there is to propose quickly, because I think we will be at a 2ct diamond size before you know it. At this point in time, it is hard to go past the ALTR lab created diamonds from a value for money standpoint.

The second benefit that often resonates with the clients I speak to is the environmental benefits and minimal carbon footprint associated with created diamonds. Today I think we all realise that we share the same planet and it is the only one that we have, so it’s up to us to look after it. Most people don’t realise that they need to dig up over 1000 tonnes of earth, not to mention using over 100 gallons of water just to find a 1ct diamond. Whereas the ALTR lab created diamonds have their own wind turbines to power the presses that create these diamonds and use a fraction of the water to yield the same 1ct diamond. So not only can you give your partner the diamond you know they want but look after the planet as well. And with every diamond being able to be traced back to the specific lab that it was created in, you can be sure that your diamonds are 100% conflict free.

The final question that I am often asked is, ‘would you buy an ALTR lab created diamond for your own wife?”. My answer is YES!!! Currently, I am looking for a set of matching .75ct diamonds to create stunning diamond studs for her. After all, they have the same physical, optical and molecular structure as a mined diamond, and according to the FTC, they are a diamond in every sense of the word. So, the only question you need to ask yourself is whether you are ready to join the future of diamonds with me?

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