Research Shows – Size Doesn’t matter !!!

Diamond Size Vs Quality

A recent study found that 84% of respondents surveyed, stated that they would prefer a smaller diamond size if it was of a higher quality. This was in line with further questioning that showed that 86% didn’t want a showy engagement ring at the expense of quality.*  (*Intertrade 2013)

When it comes to diamonds, diamond size is the least important characteristic. You can radically change the price of a ring by a $1000 by reducing the diamond size of a diamond by ten points (or 0.2mm, which is hardly discernable to the naked eye). To achieve the same saving without changing the size you would need to resort to having an incredibly flawed and yellow diamond, which is visible from a distance.

My advice is to always aim for a slightly smaller excellent cut high performance diamond like a Passion8 “hearts and arrows”, rather than just a larger one. Passion8 cut the most perfectly cut round and princess cut diamonds in the world. The precision cutting puts them in the top 1% in the world for cut grade. On average it takes them 6 times as long to cut a perfect cut “hearts and arrows” diamond as a regular excellent cut diamond. The also return 99% of the light that enters in through the table. One thing that clients comment on most is that their Passion8 diamonds sparkle for longer and even when dirty compared to their friends diamonds. Unfortunately diamonds are not like a bottle of wine – they are not going to get better in years to come. If you buy the best cut grade diamond you can now, it will always be the best and continue to sparkle for the rest of your life.

Come and see how much better a perfect cut looks than just going for a larger diamond size. If you have any questions or would like to know more about the Passion8 diamonds, please feel free to email at [email protected]